Work Experience
Ashley Elizabeth Designs / Epsom, New Hampshire / June 2009 – Present
Owner, Freelance Graphic Designer, Wedding Stationery Superstar
• Met with clients to discuss the scope of different projects and individual needs
• Advise clients on the best strategies to use for their particular products and desired audiences
• Create unique branding packages, graphics, illustrations, and logos for clients
• Develop print and web collateral for multiple clients while maintaining existing brand standards
• Design custom luxury wedding stationery, ancillary pieces, and other special occasion stationery for local brides
• Provide outstanding customer service
• Use social media platforms and networking strategies to promote business, engage customers, build relationships, and create a strong client base
Dell-Lea Wedding and Events / Chichester, New Hampshire / July 2018 - Present
Marketing / Event Coordinator
• Maintain professional composure and anticipate guest's needs to provide a welcoming atmosphere
• Interact with prospects and clients as the face of Dell-Lea Weddings & Events
• Create and maintain company website and provide graphic design services to create a professional award-winning brand
• Strong communication skills, attention to detail, and superior phone and email etiquette
• Respond and follow up with leads, while being detail oriented, focused and organized
• Meet with clients to review and organize event layouts and details
• Used excellent problem solving and critical thinking skills to quickly alleviate any issues
• Communicate with staff as well as vendors on the day of event to keep everything on time
• Resolve any customer service issues with confidence and poise
• Manage moving parts associated with hosting events
FireHorse Creative Agency (FUSE Web & Design) / Concord, New Hampshire / January 2017 - May 2017
Graphic Designer, Social Media Maven
• Designed weekly email blasts, websites, landing pages, web banners/ads, print ads, business cards, corporate identity packages for multiple clients
• Managed social media campaigns and reports
• Created engaging content and posts for multiple social media platforms
R.C. Brayshaw & Company / Warner, New Hampshire / August 2013 – February 2014
Senior Graphic Designer, Marketing
• Conceptualized publications, annual reports, newsletters, postcards, posters, e-mail blasts, and large format banners for Ivy league colleges, local private schools and non profits.
• Developed integrated marketing campaigns with personalized urls and multi-channel pieces.
• Formulated campaigns that are compatible with web and mobile devices.
• Brand development and front end web design.
Hexa Interactive Marketing Agency / Franklin, New Hampshire / July 2010 – June 2013
Graphic Designer (Contractor promoted to full time within 10 months)
• Designed email blasts, websites, landing pages, web banners, print ads, business cards, corporate identity packages and strategic marketing solutions for multiple clients
• Created print and web collateral for multiple clients
• Communicated with print vendors and clients
• Identified cost-saving measures by sourcing alternative vendors for printing and production
• Developed social media campaigns, manage multiple accounts, create content, images and ads
Popcorn Passion / Franklin, New Hampshire / September 2012 – June 2013
Flavor Engineer, Marketing Coordinator
• Engineered gourmet popcorn flavors using quality all natural and organic ingredients
• Created branding, print collateral, monthly email blasts, business cards, promo cards, table signage, social media campaigns, fundraising programs, website graphics and web copy
• Organized, attend and represent Popcorn Passion at events
United Group of Companies / Troy, New York / Aug 2007 - July 2010
In-house Designer (Entry level designer promoted to mid-level designer within 8 months)
• Managed entire design processes for multiple sites and worked directly with clients to plan, analyze, and create visual solutions using a variety of mediums. Used color, typography, illustration, photography, and various print and layout techniques to appeal to targeted demographics
• Created concepts, and practical layouts based on knowledge of layout principles and aesthetic design concepts
• Negotiated pricing contracts to stay within a predetermined budget and then determined the size, style and arrangement of illustrative material, while adhering to strict deadlines
• Developed full collateral packages from conceptualization through final production, as well as other collateral including: postcards, magazines, e-mail blasts, tri-folds, billboards and tradeshow displays
• Researched and developed content and material for various web sites, optimized images and worked with a third party vendor to create, and continually maintain all project web sites
• Honors: Nominated for UGOC Presidential Award with less than one year of service
Nominated for NAHB Best Brochure & Best Advertisement
Marketing Department Representative
National Mature Media Merit Award - Full Collateral Package
Walt Disney World - Destination Sales / Celebration, Florida / Jan 2007 - Jun 2007
Creative Assistant
• Handled various graphic design and desktop publishing projects for various internal departments
• Participated in training programs, brainstorming sessions and provided support to the events team
• Developed and designed marketing collateral to maximize ticket sales in central Florida at vectors such as AAA, Disney Stores and Disney Planning Center locations inside local hotels
• Managed print process of jobs
• Attended Brand, Creative Couch and Creative Project Review Meetings
• Acted as a liaison between all departments to ensure communication throughout the company campaigns and celebrations
• Collaborated with creative team to guarantee design quality and brand integrity
Amsterdam Printing & Litho Co. / Amsterdam, New York / Jun 2002 - Aug 2006
Graphic Design Intern
• Arranged layouts of various material for catalogs, circulars, and miscellaneous direct mail pieces
• Proofed and edited catalogs, manipulated images, imprinted images and created logos
• Optimized all web images
Education
Cazenovia College, Cazenovia, NY
Bachelor of Fine Arts, Visual Communications, GPA 3.6
Technical Skills
• MAC & PC Platform
• Adobe InDesign
• Adobe Illustrator
• Adobe Photoshop
• Microsoft Word
• Microsoft Excel
• Microsoft Powerpoint
• Social Media
Honors & Activities
• Dean’s List
• Cum Laude
• Alpha Chi Honor Society
• NFCA All-American Scholar-Athlete
• Student Athlete Leadership Team
• Yearbook Cover Design Winner
• Basketball, Volleyball, Softball
• Female Athlete of the Year
• NEAC Scholar Athlete
• Marriot Student Athlete of the Week
• Basketball Tournament MVP
• Empire State Softball Team
• Best Defensive Player
• NEAC All-Conference Outfielder
• Cardinal Classic Tournament MVP
• Work Study
• 2014 Wedding Wire Couples’ Choice Award
• 2016 Galway High School Hall of Fame Inductee
• 2016 Wedding Wire Couples’ Choice Award
• 2016 The Knot - Best of Weddings
• 2015 Featured Invitation on Wedding MBA postcard
• 2015 Wedding Wire Couples’ Choice Award
• 2015 The Knot - Best of Weddings
• 2016 New Hampshire A-list Top 5
• 2017 New Hampshire A-list Best Wedding Invitations in New Hampshire
Community Service
• Girls Inc Committee Chair / Secretary
• 365 Random Acts of Kindness
• Stride for a Cure
• Served Lunch at a Senior Center
• Collected Cell Phones for Victims of Domestic Violence
• Hearts for Kindness Board Member / Secretary